STORY
VISUAL STRATEGY
ART DIRECTION

3D & Animation by the ever-talented JESSICA TAN

The Forge platform unlocks the power of design and engineering data so you can connect teams, workflows, and build new services to address today's connected customer. During my time driving visual communications we experimented with a unique visual language to describe and visualize the complex API solutions to customers. 
Each API vignette was designed with input from our technical marketing partners and great care was put into the details.
We never added sound as the video was meant to be idle; more informative screensaver than anything else. The video looped for four days straight on a large monitor in the Forge exhibition and answer bar booth at Autodesk University. 
The rendered stills became quite popular internally. The work would resurface for years in a variety of presentations and sales content. 
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